uPVC is cheaper up front — typically 25–50% cheaper for a comparable window. Aluminium is slimmer, stronger, lasts 30–50 years against uPVC's 20–25, and does not discolour. Over a 40-year horizon aluminium is usually the cheaper of the two, because the uPVC will normally be replaced once.
If you are staying, and the look of the house matters to you, aluminium. If you are letting, flipping, or the budget is tight, uPVC — and anyone who tells you otherwise is selling.
The one situation where it is not close: a conservation area, a steel-window house, or any elevation where the frame has to be slim to look right. There, aluminium is not a preference, it is the only option that works.
Slimmer, stronger, longer-lasting and better looking — but 25–50% more expensive, and a bare aluminium frame conducts heat better than uPVC does, which is why the thermal break matters so much. For a house you are keeping, aluminium usually wins. For a rental or a tight budget, uPVC is the rational choice.
Frame for frame, no — uPVC is a better insulator than metal. But a modern thermally broken aluminium window achieves a whole-window U-value of around 1.2–1.4 W/m²K, which is the same band as most uPVC. The glass, not the frame, does most of the thermal work in a modern window.
They generally present better than uPVC, particularly on period property and in conservation areas, and estate agents consistently treat them as a premium feature. Nobody can promise a specific uplift — but slim frames and more glass are a visible upgrade in a way that a like-for-like uPVC swap is not.
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